Stop Working So Hard

“Choose a job you love, and you will never have to work a day in your life.”


Does this sound like a pipe dream to you? Do you read it and think, “There’s no way there are people who love their work.” It is work, after all. Working for yourself as a real estate professional is tough. Sometimes it feels like the work is never done, and you never get to shut off for the day. But what if there was a way to make it enjoyable? I like to think that the answer lies in working with your personality type, rather than against it.

Reflect on yourself for a moment. Are you an introvert, extrovert, or ambivert? If you’re an extrovert, you probably struggle far less in this line of work than others. While still a challenge, the usual door knocking, cold calling, and marketing to your SOI probably don’t tend to drain the life out of you. Your lead generation strategies are probably centered around chatting it up with anyone who will listen. And because of your personality style, this likely works well for you, and leaves you feeling satisfied with your day and with what you accomplished.

If you’re an introvert, you’d probably rather gouge your own eyes out than use those more outgoing strategies. Are you forcing yourself to do them anyway? How do you feel when you do so? If the answer is miserable, then perhaps you need to rethink what you’re doing. Stop forcing your square self into a round hole. Sure, try to stretch, grow, and challenge yourself. But also start to ask yourself if there are ways you could be lead generating that match your personality a bit better. For example, I’ve found that introverts would much rather engage with a few people from their SOI than with many people they don’t know. Rather than committing to an hour or two a day of door-knocking, perhaps your energy is best used delivering pop-bys to your sphere? Catch up with a certain number of friends per week. These are high quality interactions, and will likely generate leads, over time. It also is far less likely to make you miserable. In fact, interactions like these usually feel very rewarding, even to the introverted agent. And while longer visits to people that you know may take more time and result in fewer interactions, if it’s something you enjoy doing, then you’re far more likely to keep it up on a consistent basis. And consistency is the glue that keeps your business together.

Most real estate coaches out there tell us to make the plans to do the things that have been proven to work, and then to MAKE ourselves follow through on that plan. But first, take a minute and ask yourself if the business you’re building makes you happy. If the answer is no, then you’ll always feel like you’re working far too hard. Take some time to reflect on your personality, then weigh it against your lead generation strategy. Do they match? If not, it’s time to stop working so hard, and make some changes so that your job as a real estate agent can bring you more joy, and less work.

Explore My Town has an amazing community of support and coaching. We help you build a business you love, and get seen in ways that are different from everyone else. To learn more about what we have to offer, visit

Till Next Time,

Johnny Mo


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