Have you ever tried so hard to be everything to everyone that you wound up being nothing for everyone? We all have a finite amount of time, energy, and resources in a day; there is only so much that one person can do. If we spread ourselves too thin, we will burn out and quit. Today I want to talk to you about real estate and burnout.
Eighty percent of realtors fail in their first year. Let that sink in. Because new realtors are often so concerned about getting leads as quickly as possible, so they can afford to stay in the business, they are often willing to throw money at many different people who promise to bring them those leads. They’ll have a million different things going all at once, they’re bleeding money in every direction, or worse, they feel so overwhelmed by it all that they freeze up and do nothing. All the while, they’re neglecting the very thing that earns them the most business, the free stuff: networking.
It is easy to get distracted by the many “shoulds” in real estate. It’s even more easy to get overwhelmed by all of them. Funnels, newsletters, campaigns, mailers, pop-bys, client appreciation events; there’s just so many things to do. Add to that figuring out what to post on TikTok, Instagram, Facebook, LinkedIn, Reels, Stories, YouTube, you name it, and then the filming and editing of all of that content…and you’re bound to burn out. Pepper in the many companies that are vying for your attention and money, trying to help you do each one of those things separately, and you might have a disaster on your hands.
It’s important to start small and grow. Rather than getting distracted by things as you see the ads, make a solid plan. Map out what you want to do, and then tackle those things, one at a time. With time and consistency, you will eventually get where you need to go. Remember to be the tortoise, not the hare; don’t make a sprint to do it all, get overwhelmed, and then quit. Remember, a little here and there will all add up in the end.
As always, reach out to me if I can ever help you.
Til Next Time,
I’m Johnny Mo
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