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Make “I Don’t Care” Your New Year’s Goal



When I say “I don’t care,” does it have a positive or negative connotation? Most will lean towards negative because it often sounds like a negative. But it is also equally positive.

Newton said it best: “For every action, there is an equal and opposite reaction. Therefore, it must be true that it is equally as positive as it is negative.


I often say “I don’t care.” It is not that I am rude or un-empathetic, in fact, it’s quite the opposite. But when making goals for ourselves, in order to have laser clear focus, we need to shut off external distractions. If we don’t, they will derail us.


I don’t care about TV shows, sporting events, or gossip about what Sally and Bob are doing (I hope they are well, but I don’t care to gossip about them). What I do care about is that I am doing the daily behaviors that lead to my own success, being accountable, providing for me, my family, my businesses, and my community.


When I care about those external things, I take my focus away from my goals, which then means I do not care about my goals. If I cared for those goals, I would not be distracted by something inconsequential that takes my focus away from attaining them.


This might sound selfish and uncaring, at first glance. It could play out selfishly if you don’t offset it with something very important; leading with empathy, compassion, and love. If you are maintaining focus on your goals and not caring about the needless noise and distractions, but are also keeping your focus on caring for others, then everything will balance out, in the end.


It is ok to be selfish for yourself. It is ok to protect your time. It is ok to be disciplined. So long as you lead with empathy, compassion, and love.


We are bombarded daily with so many things that try to derail us. It is vital that we stick to our main focus, otherwise it will directly impact everything else in our lives. Shutting off all of these distractions has allowed me to be more focused, and to expand into other horizons faster.


Do not step over dollars to get pennies. You must become ok with losing a little to gain a lot. We cannot please everyone. We cannot sell everyone. Figure out what is in your wheelhouse, and go all in. Do not get distracted by the shiny pennies that take you off course.


I firmly believe that by shutting off distractions and staying focused, you can double your production. Start to say “ I don’t care,” with a smile. Practice it over the holidays, and be ready to say it more frequently in 2022.





Til Next Time,


Johnny Mo



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