The number one question we always get from real estate agents, whether it's an email, private messages, seminars, or the Lab Coat Agents group is, “How do I get more leads?” It is the number one thing that agents and brokers are looking for: leads leads leads. How do you get them? There are so many ways.
As a matter of fact, I teach lead generation using videos. Other forms of lead generation might be calls, networking online, or other more traditional methods. What I'm going to teach you today is a niche that works marvelously and is going to put a lot of money in your pocket, if you want it to.
My name's Johnny Mo, founder of Explore My Town. Let's kick it.
There are 1.5 million real estate agents out there, all trying to do the same thing. Do you want to be one of them, or do you want to stand out, contribute, and give back to people?
The nature of this topic is sensitive, and I want to handle it with care. But the reality is that homeowners die every day. When this happens, their belongings often end up in probate. You can go down to the courthouse and dig through the information to try to find out who the homeowners are, who the attorney involved is, and all these other things. But this can take a lot of time and effort, and it probably will not get you the same results as what I'm about to teach you.
A friend of mine owns a company called All the Leads. All the Leads do all the work. They gather up the information about probate and give it to you. They have a professional system and people in place to help. That's called leverage, and leverage is the number one most important thing to your business. When you can leverage, it frees up your time so you can do higher-yield activities.
All the Leads gives you this list of probate leads every month, including the phone number, email address, and mailing address. If there's an attorney involved, they give you the attorney's information. With that information, you can reach out to the people involved with a letter, a postcard, an email, or a phone call, if you so choose. I'd probably make a video and on the letter of my postcard, there'd be a QR code to watch the one or two-minute video. They also give you a landing page that explains your services and everything that you’ll be doing to help them.
It’s not about just listing the home; it's about providing value. Have your core group of contractors, plumbers, electricians, and painters lined up, so you can say Mr. or Mrs. Executor, I have a team in place to make this transition easy and smooth. They will clean, paint, do maintenance, whatever you need until you go through the probate process. Now you just took a big burden off of them. I went through it myself, and it was so much easier to have these things in place.
Most of my family lives in New England, and my parent's home was in Florida. How were we going to manage anything? Thankfully, an agent took care of it all made sure everything was done right. That took a big stress off of the family. This is what you could be doing for others. During an extremely difficult time in a family’s life, you could be offering them relief, and building a rewarding business, at the same time.
All the Leads have a system in place. They have figured out what works and what doesn’t. They get the postcards, the template letters, everything. They have the training, which is awesome. They have masterminds and a podcast. With the hundreds of leads that you typically will get in a month, you could build a solid database.
If you think this would work for you, give All the Leads a call. You can find more information at alltheleads.com. Take a look at it, see if it makes sense for you. If you decide to reach out to them, tell them Johnny Mo sent you. If we can help out at all, visit us at exploremytown.com. Happy selling, everyone!
For more info on All the Leads connect with them here http://my.alltheleads.com/gci
Til Next Time,
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