We are all unique human beings, with a unique set of experiences and perspectives. We all tend to get to an age where we get stuck in our ways, and get trapped in our patterns and habits, even if they don’t serve us. Have you felt stuck in your efforts to try to improve your real estate business? Today I want to share with you a concept that could help you push past the things that get in your way.
Dr. Carol Dweck, a world-renowned Stanford University psychologist, discovered a simple, yet groundbreaking, idea: the power of a growth mindset over a fixed mindset. A fixed mindset believes that qualities are carved in stone, that a person only has a certain amount of intelligence, personality, and moral character. This rigid way of thinking is usually something that is taught to us as children, when placed in situations where our intelligence and capabilities are measured and judged in some way. Usually, this is done by a well-meaning parent, school teacher, or authority figure in our lives, whose job it is to motivate us in some way.
Though intelligence, personality, and moral character are all valuable qualities, being taught to pursue them through fixed mindset thinking can lead to some pretty negative side effects, such as an endless and fruitless pursuit of always being right, never failing, and a quest to relentlessly prove one’s worth. Undoubtedly, you have encountered people like this in your life. They can never admit when they’re wrong, they think they always know the answers (even when they don’t), and they’re constantly trying to prove themselves to others (and to themselves). As Dr. Dweck put it, the fixed mindset person is trying to convince themselves that they “have a royal flush when they’re secretly worried it’s a pair of tens.” This mindset is a breeding ground for self-criticism, insecurity, and an overall lack of resilience when faced with failure.
On the other hand, a growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts, your strategies, and help from others; everyone can change through application and experience. When faced with something they are not good at, the growth-oriented person will seek out mentors, remedies, and strategies to help them improve. They will compare themselves to others who are successful, and rather than feeling threatened or jealous, they will feel inspired and motivated to imitate or recreate something that person has done. With patience and grace toward themselves, they consistently work toward their goals, figuring out how to remove each obstacle they come in contact with.
For the growth mindset, the hand you’re dealt is a starting point for development. There is no need to hide deficiencies, because any lack of knowledge or ability is simply seen as an opportunity for growth. Mistakes are a sign of having tried something new, had it not worked out, and then learning something from it.
Real estate is a business of consistency. It can also feel like a business of failure, at times. But these two concepts go hand in hand. Many agents experience a perceived failure, and then give up on something they started to cultivate, which eliminates the consistency piece. This negative cycle can continue to feed into itself, as agents create new strategies, implement them, don’t achieve the success they anticipated in the amount of time they expected to, and give up or reduce their level of consistency.
Consider the last lead generation strategy you implemented, that didn’t produce the results you’d hoped for. What did you do to get this strategy off the ground? Think of the times when you felt as though you failed at this strategy. Was the “failure” really as bad as you thought, at the time? What if you had pushed through the discomfort, reformulated your plan, consulted with others who had succeeded with this strategy, and tried again? If you did that, and it still didn’t work, do you feel like there were parts of yourself that you could have worked on, in order to improve your skills? Perhaps a shift in your own mindset might have helped in some way.
What strategies have you considered implementing in the past, but have decided against, because of some perceived shortcoming or failure within yourself? I challenge you to reevaluate what you’ve done in the past, and what you’re doing now, and see if a change in mindset could help you to succeed in a bigger way than you’ve allowed yourself to in the past. I believe that, if you approach these from a growth mindset, you will see big changes in your business.
Til Next Time,
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